Created by Tracee Ellis Ross, Pattern Beauty is dedicated to nourishing and celebrating textured hair. With rich, moisture-packed formulas crafted for curls, coils, and tight textures, Pattern delivers definition, strength, and shine — all without compromise.

From the award-winning Leave-In Conditioner to the cult-favorite Styling Cream and Curl Gel, each product is powered by natural oils, aloe, honey, and shea butter to help your pattern thrive.