{"title":"The Virtue of Scent (The 7 Virtues)","description":"\u003cp\u003ePerfume with a purpose. Ethically sourced, clean, and oh-so-chic — each scent tells a story of empowerment and intention.\u003cbr data-start=\"2401\" data-end=\"2404\"\u003e✨ \u003cem data-start=\"2406\" data-end=\"2454\"\u003eFor the conscious collector of fine fragrance\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"copy-the-7-virtues-strawberry-jam-eau-de-parfum-with-vanilla-marshmallow","title":"The 7 Virtues – BlackBerry Lily Eau de Parfum","description":"\u003cp\u003e\u003cstrong\u003eFragrance Description\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLush, decadent, and irresistibly smooth, Blackberry Lily is a fruity gourmand that feels like late summer bottled. It opens with a mouthwatering burst of jammy blackberry and rich blackcurrant—dark, juicy, and just the right amount of indulgent.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs the sweetness settles, delicate lily of the valley and creamy magnolia bloom at the heart, adding a soft floral elegance that keeps the fruit from feeling heavy. The drydown is where it turns addictive: warm caramel melts into amber and earthy Haitian vetiver, grounded by cedar and patchouli for a lingering, velvety finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s playful but polished. Sweet but structured. A confident gourmand with depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Family\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Warm \u0026amp; Spicy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Type\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Warm \u0026amp; Sweet Gourmand\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTop: Blackberry, Blackcurrant\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHeart: Lily of the Valley, Davana, Rose, Magnolia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBase: Caramel, Haitian Vetiver, Amber, Cedar, Patchouli\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️ Juicy berry sweetness without being childish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️ Caramel warmth that feels rich and luxurious\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️ Balanced by florals for an elegant edge\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️ Long-lasting with a smooth, addictive drydown\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️ Perfect for cozy evenings or statement daytime wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you love gourmands with depth and a little drama, this one doesn’t whisper—it lingers.\u003c\/span\u003e\u003c\/p\u003e","brand":"The 7 Virtues","offers":[{"title":"Default Title","offer_id":52788164395351,"sku":null,"price":118.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/1496\/0215\/files\/13574746-30F9-459F-A7C9-482E15F8EEF9.webp?v=1770945866"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/1496\/0215\/collections\/139B4C59-EC6C-403E-B62E-55C88507AB71.webp?v=1760652642","url":"https:\/\/thebeautygap.co.uk\/collections\/the-virtue-of-scent-the-7-virtues.oembed","provider":"The Beauty Gap","version":"1.0","type":"link"}